Ellen Schaefer has over thirty years of experience in marketing research and meeting facilitation. Specializing in qualitative research to help clients better understand their customers’ needs, she has moderated thousands of focus groups and in-depth interviews with both consumers and professionals. The insights Ellen provides about the attitudes, behavior and motivations of target audiences help clients design better products and services and develop more effective marketing programs.
Ellen has assisted clients with research to inform advertising, public relations, customer satisfaction, website usability, new product development and strategic planning.
She enjoys applying her research and facilitation skills in a wide range of industries, including Agriculture, Arts, Associations, Construction, Consumer Packaged Goods, Distribution, Education, Environment, Financial Services, Food and Beverages, Government, Healthcare, Nonprofits, Office Equipment, Pharmaceuticals, Retailing, Social Services, Technology, Telecommunication, and Utilities.
Ellen worked at McKesson Corp. in San Francisco for ten years managing a variety of research and planning programs, and at Drossler Research, a full-service research supplier. She earned a B.S. in Business/Marketing from Northeastern University in Boston.