Gregory DiFalco is the director of Internet Marketing at Lucechiara Translations, a New York-based search engine marketing and translations firm. A graduate of Hofstra University with a B.A. in Print Journalism, Greg has over 15 years of experience working on the Internet, first as a coder, then as a webmaster, and finally as an Internet marketing expert. Greg’s expertise lies in his ability to create, run, and analyze a Search Engine Marketing (SEM) campaign from start to finish. This includes Search Engine Optimization (SEO), Pay-Per-Click (PPC) management on Google AdWords and Microsoft AdCenter, as well as content creation (Wikipedia, etc.) and social media optimization via YouTube, Twitter, blogs, etc. Greg works as a consultant for The Weiss Group managing Internet marketing campaigns.