Alicia K. Gonzales has nearly a decade of experience providing strategic communications services for colleges, universities and nonprofits throughout the Sacramento Valley and Bay Area.
Outside her work in private and public higher education, she manages digital marketing accounts for multiple B2B clients in the technology, engineering and construction sectors via copywriting, social media and SEO keyword research/website implementation.
Alicia has worked as an editor in integrated marketing communications at UC Davis Extension, overseeing the continuing education catalog, website and communications priorities for 10+ academic units — in addition to the division’s email marketing and social media marketing strategies.
She serves as a contributing writer and copy editor for Santa Clara Magazine, the alumni publication of Santa Clara University, writing award-winning articles recognized by the Council for Advancement and Support of Education (CASE).
Her areas of expertise include university communications, digital marketing, brand messaging, copywriting and editing, comprehensive campaign writing, project management and diversity initiatives.